É complicado definir moda e estilo no Rio de Janeiro, ainda retrógrado no quesito. Digo Rio de Janeiro porque é onde moro e onde circulo – não seria justo incluir aqui outras cidades que não conheço a fundo. Se você veste o que te faz sentir bem e, principalmente, se o que você veste diz um pouco sobre quem você é, tudo muda. Atitude deveria ser o primeiro princípio para definir se alguém tem estilo ou não.

Olhando o Hel Looks, isso fica claro. Principalmente, lendo as aspas dos fotografados. Dá uma conferida no que selecionei e tente imaginar o que os cariocas falariam sobre eles, caso os vissem andando pela Nossa Senhora ou até mesmo pela Visconde de Pirajá…

Miia
“I have two styles: The first reminds me of canary birds. It’s relaxed and less stylish with colourful patterns and frilled skirts. The second style is like my outfit tonight: more dressed-up and with blue, red and white. I like tricolours, because they are classic, timeless and uniform-like. I bought the jacket in Pori in the 90’s, the bag I’ve had since I was little and the shoes are from Berlin.”

Sandra
“My friend Sini-Pilvi made the skirt for me tonight. The top is from Gina Tricot, the leggings by Rinne Niinikoski for Nanso and the sandals are from Sokos sale. They were 75% off. I want to make people smile with my style. Ten year old skate boys and fake tattoos from chewing gum packages inspire me. Papper magazine’s In and Out lists and my mother’s style tips are great.”

Nicholas
“I’m wearing a second hand shirt, a Mfon’s shirt, trousers from H&M and rainboots from Stockmann. The bag I’ve bought at a second hand market here in Helsinki. My fashion recipe: mix 1 kg of Riccardo Tisci, a handful of Rick Owens and a pinch of Alexander McQueen.”

Sonia
“I’m wearing my big brother’s cardigan, socks from Barcelona, shoes from K-Kenkä and a second hand bag. The necklace is self-made. Red lipstick is a must. I like to wear high-waisted skirts with a t-shirt. American Apparel is my favourite brand.”

Emma
“I found my cardigan at the trash pallet of the Savonlinna recycling center. The dress and the stockings I bought at H&M.  I like clothes which have a story to tell. National costumes and Russia inspire me.”

Vale a lição do dia: não ponha aspas na boca dos outros, só pelo que eles vestem.

Ouça mais. Fale menos. Pense muito.

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